If you took a look at Apple’s Timehop from one year ago, you’d see workers scurrying to perfect the heavily anticipated Apple Watch, which debuted on April 24th. Fast forward to today, and you’ll find CEO Tim Cook discussing the new line-up for the mobile tech empire.
It’s Apple’s 40th anniversary, and there are over 1 billion Apple devices in use. With great power comes great responsibility, and the world will be watching as Apple prepares to face-off against the FBI in court on Tuesday over the San Bernardino encryption case. Amidst the controversy, Cook presented a calm front, offering updates on Apple TV, the iPhone and the iPad Pro.
But first, in a surprise opening, several Apple big wigs spoke about privacy, the environment, and health (i.e. an Apple Watch app may be a predictor for seizures, CareKit for Parkinson’s). Once their focus shifted to hardware, a few highlights included:
- Apple Watch drops to $299, accompanied with new nylon bands and colors for older strap materials
- 5,000 apps for Apple TV
- iPhone SE debuts with a 4 inch screen and more power than the iPhone 6s
- Something I’m Stoked By: New 9.3 iOS will activate “Night Shift” (will remove the blue from your display to aid with better sleep)
- Car Play will be featured in more cars
- Smaller 9.7 inch iPad Pro
To follow along with the event, head on over to The Verge’s live feed (I, for one, am enjoying the banter between hosts Casey, Dieter and Nilay).
What do you think about Apple’s Live Event? Are you excited or disappointed with the new iPhone? Leave your thoughts in the comments below!